Brand Building Advice

You need to know your target audience and your competitors well. The first thing you need to do before developing a brand building process strategy is to identify the boundaries of your target audience and identify the points that people within these boundaries need in your industry. Remember that no product or service pleases everyone. Determining your target audience also allows you to spend your advertising and promotion budget more controlled. The second step is to analyze the competition. To stay one step ahead of the competition, you must identify the strengths and weaknesses of your competitors and base your strategy on these data. One of the most important steps in the branding process is to investigate whether the brand or similar has been used before. The brand must be unique. This similarity means your brand stands out in the industry. Brand appearance will be negative in terms of awareness and memorability and may cause problems in trademark registration processes. Identify the brand personality. You need to look at your brand as a person and attribute attributes to it, these are; These can be different qualities such as young, serious, natural, strong, reliable, friendly, exciting, innovative... While creating your brand personality, you should consider the expectations of your target audience from the sector and adjust your positioning strategy accordingly. with the personality traits you describe. Brand personality is one of the key stages of the brand building process. Remember how you promote your brand, but also how your brand is mentioned.